Picture of people jumping into the water from mountains

MasterCraft
Boats

Brand strategy

The What

MasterCraft Boat Company came to Black Oak Creative with a goal to launch their new NXT Icon Package. Our creative approach was to produce an aspirational narrative throughout the launch video, photography, and digital marketing materials, showcasing the NXT Icon Package as not just a boat but a key element in an active and adventurous lifestyle.

The Why

Featuring a group of friends meeting up for a day on the water, the video and launch campaign aim to highlight the product’s key features while generating interest and excitement. Targeted at individuals who enjoy outdoor pursuits, socializing, and owning the “best of the best,” the story we’ve told establishes an emotional connection while positioning the boat as a must-have for those expecting the ultimate on-water adventure.

The Work

Our full-scale production on-water with talent captured unique content that we were able to turn into a successful launch campaign, effectively positioning the NXT Icon Package as the highly-sought after product that it aimed to be. Thoughtful content strategy and on-time execution of the launch produced exceptional and ongoing results for our client.