Picture of people in a boat enjoying the view

Aviara Luxury
Day Boats

Brand strategy

The What

With the development of the AV28, our client Aviara has once again re-engineered what it looks like to elevate your escape on the water. Their new model, the AV28, seamlessly merges luxury and sport with progressive styling, modern comfort, and precise power to cruise through any condition and deliver the ultimate experience behind-the-boat like never before. With options for sterndrive, forward-facing drive, and single or twin-engine outboard configurations, the AV28 delivers power, performance, and behind-the-boat enjoyment.

The Why

This launch campaign aimed to create excitement and interest around the AV28, positioning it as the ultimate choice for those seeking a luxurious and powerful behind-the-boat experience.
Luxury Without Limits signifies the AV28’s commitment to offering diverse options and features without constraints. With three propulsion types, including the revolutionary forward-facing drive, the AV28 stands apart from conventional luxury day boat models.

The Work

Our full-scale production team went to work collaborating with various departments to capture content used in the AV28 launch campaign. Not only did the launch prove to be successful on digital platforms, but also resulted in incredible results for our client and their dealer network.