MasterCraft XStar Launch

Brand strategy

The What

When MasterCraft set out to redefine the XStar, they turned to us to make sure its return was nothing short of iconic. Working side by side with MasterCraft’s marketing crew, we didn’t just tell the story—we built an experience. Through dynamic visuals, strategic storytelling and immersive content, we captured the essence of a boat that refuses to blend in. The goal? Amplify its presence, ignite demand and remind the world why the XStar is the world’s greatest towboat to ever exist.

The Why

The XStar isn’t for everyone—it’s for those who demand the best. It’s got the muscle, the precision and the legacy to back it up. This launch wasn’t about looking back. It was about proving why the XStar still runs the show.

The Work

Crisp cinematography. Striking design. A launch strategy that put the XStar in front of the right people at the right time. Every move was intentional, every detail dialed in. The result? A campaign that hit hard and left its mark.